Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Web series The Factory is the largely light-hearted tale of one South Auckland family, and their love of music — though not everyone in this family agrees which type of music deserves loving the most. A $50,000 talent prize is up for grabs, and the Saumalu family are keen to compete, on behalf of the textile factory where their father and grandfather Tigi work. Only Tigi wants them to perform a traditional Samoan number. The kids would rather freestyle. The 20-part web series was first born as a hit stage musical from theatre group Kila Kokonut Kollective.

The new performers section of the NZBC’s TV talent quest concludes after 12 weeks of competition — with an incongruous line-up of finalists including two performing family acts, a soft rock group, a pub band, two cabaret singers and glam rockers Space Waltz competing for a $750 prize. It’s a reminder of the light entertainment industry that dominated TV music shows in the 1970s, but the real entertainment here is watching the judges (Phil Warren, Howard Morrison, Paddy O’Donnell and Nick Karavias) as they bicker, squabble and interrupt each other.

Hosted by Jason Gunn, McDonalds Young Entertainers was a popular late 90s talent quest for teenagers. A house troupe of singers and dancers (Super Troopers, a Kiwi take on Disney's Mickey Mouse Club) helped the contestants prepare for the judges, and opened and closed each show. Judges included King Kapisi, Tina Cross and Stacey Morrison. Young performers who featured included Ainslie Allen, Hayley Westenra, Sticky TV/C4 host Drew Neemia, actor Michelle Ang (Neighbours, Fear the Walking Dead: Flight 462) and concert pianist John Chen.

One of NZ TV's first forays into stand-up comedy, this talent quest based show ran for two series (the second as A Bit More after Ten). It was hosted by Jeremy Corbett and his brother Nigel (in his TV debut), with Ian Harcourt (ex-Funny Business) as a resident judge (aided by two celebrities each week). Home viewers also voted, helping propel eventual winner Late Night Mike into the first final. Michele A'Court, Te Radar, Jon Bridges, Dean Butler and Andrew Clay graced its set and later graduated to its stand-up successor, the long running Pulp Comedy.

This 2014 web series follows a South Auckland family who set their sights on winning a best-of-the-factories talent quest. In the seventh episode the Saumalus have just snuck through to the next round of the quest, but patriarch Tigi doesn’t seem to have heeded the judge's advice to come back with something from “this century”. Factory boss Keith makes a shock announcement about the factory’s future: the sale of the factory threatens half the workforce. As discussions continue on how to respond to the news, Tavita gets the Romeo and Juliet blues.

In this episode of the 2014 web series, South Auckland family the Saumulus finally make it on stage to perform in a best-of-the-factories talent quest. Tensions rise before the family debut, with teenager Tavita late to arrive. The Saumalus sneak through, but one of the judges warns that their act needs an upgrade: “this is X Factory not the History Channel.” Later a fish spill threatens to expose Tavita’s after hours work, as events at the laundry heat up. The Factory was inspired by the Kila Kokonut Krew musical stage show.

It's the first semi-final in the first series of this stand-up comedy talent quest presented by Jeremy and Nigel Corbett (who assert their edgy, early 90s credentials with a running gag about Nirvana). Judges Ian Harcourt, Theresa Healey and Strawpeople's Mark Tierney preside over a line-up comprising a very composed Michele A'Court, mildcore rappers Hip Hips, The Back Garden, Jo Randerson (in angry-ish feminist mode), a particularly hirsute Jon Bridges and eventual winner Late Night Mike (with Harcourt generating as many laughs as the contestants).

Hosted by Jason Gunn, this popular late 90s teen talent quest became a pop culture marker for young Kiwis of the era. In this 1999 grand final at Te Papa’s marae, judges King Kapisi and Stacey Daniels assess the year's finalists. They include 11-year-old Hayley Westenra performing ‘The Mists of Islay’, which Westenra would later record after finding global fame as a classical crossover singer. The international guest is another young prodigy: violinist Vanessa Mae. Future Sticky TV/C4 presenter Drew Neemia was one of the members of house troupe The Super Troopers.

Contest day has finally dawned; but will the competitors make it on stage in time? In this fifth episode of the PI-flavoured web series, it is the big day for the X-Factory contest, but as the first teams start performing, one of the Saumalus is missing in action: oldest sibling Tavita (Taofia Pelesasa) is caught up in some delicate yet insult-filled negotiations involving black market paua. The makers of The Factory auditioned talent in various South Auckland halls and markets; nearly half of the cast are first time actors.