Getting to Our Place

For anyone who has worked in a woolshed: they had too much water on the brush and they slopped it around.

– Sir Ron Trotter comments on a branding option

I find it hard to see a bird there — I see a downhill skier with a big head.

– Sir David Gascoigne comments on a branding option

We needed to have an identity that could go out there and work for us in the commercial environment.

– Te Papa Chief Executive Cheryll Sotheran

...a fascinating look behind the scenes of a historic project which, as creative and commercial interests collide, has many of the hallmarks of a thriller.

– Peter Calder, in a July 1999 NZ Herald review of Getting to Our Place