Since Jordan Watson released his first How to Dad parenting video in 2015, the Auckland father of three has amassed hundreds of millions of views on social media, written books and been able to quit his day job to focus on the series. Each week Watson dons a fleece hunting top and stubbies to film his young children for the tongue in cheek videos. Watson's main co-star is his daughter Alba, who displays a knack for comedic timing. In 2017 Watson honed his gumboot throwing skills on YouTube, for NZ On Air-funded mockumentary series How to Dad: Legend of the Gumboot.