Since Jordan Watson released his first How to Dad parenting video in 2015, the Auckland father of three has amassed hundreds of millions of views on social media, written books and been able to quit his day job to focus on the series. Each week Watson dons a fleece hunting top and stubbies to film his young children for the tongue in cheek videos. Watson's main co-star is his daughter Alba, who displays a knack for comedic timing. In 2017 Watson honed his gumboot throwing skills on YouTube, for NZ On Air-funded mockumentary series How to Dad: Legend of the Gumboot.
When Jordan Watson made his first How to Dad video in 2015, the internet went wild. His short clip on "How to Hold a Baby", where he holds his infant daughter Alba in various poses (e.g. hide your beer belly, rugby ball hold), racked up 250,000 views in 10 hours. This How to Dad collection includes the five most popular videos in the series, covering tips like how to be a Kiwi dad (sprint in jandals, blow on pies), how to put a baby to sleep (bribe them) and how to get a baby to clean. The last video amassed over 16 million views on Facebook. Watson has released two How to Dad books.