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Hero image for I Care Campaign - John Hanlon

I Care Campaign - John Hanlon

Television (Excerpts) – 1974

In early 1974, NZ had more than just the Commonwealth Games on its mind. Norman Kirk’s Labour government was promoting social and ecological issues and the NZBC's 24 radio stations launched a yearlong 'I Care' campaign for the protection of the environment. A contest to find a theme song was won by John Hanlon whose credentials as a conservation crooner had been established with his eco-anthem 'Damn the Dam'. The launch in Petone was presided over by conservation minister Joe Walding, an understated logo was unveiled, and Hanlon performed his winning song.

I can no longer reach the notes in that song. But I do like it.
– John Hanlon remembers ‘I Care’

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Logo for NZ Broadcasting Corporation

NZ Broadcasting Corporation