It's in the Bag - Dunedin (1974)

It's in the Bag was a travelling quiz show, fronted by radio veteran Selwyn Toogood. Competitors had to correctly answer three questions before choosing a bag and bargaining for its contents. Toogood's catchphrases, such as "what'll it be customers, the money or the bag?" became part of folklore. This episode from 1 June 1974 was telecast from Dunedin's Mayfair Theatre. A Frigidaire ("jet-o-matic") Home Laundry and Pye hi-fi system are on offer amongst booby prizes. Toogood ventures into the audience and picks a punter in pearls who is quite overcome by her prize. Heather Eggleton is Toogood's friendly assistant. 

What'll it be customers, the money or the bag?

– Selwyn Toogood

Key Cast & Crew

Terry Bryan

Producer

John Schulties

Co-Ordinating Technical Producer

Trevor Hewitt

Technical Producer

Colin Gardiner

Designer

Airdre McEwen

Production Secretary

David Flint

Floor Manager