It's in the Bag - Dunedin (1974)

It's in the Bag was a travelling television quiz show, fronted by Selwyn Toogood. Competitors were selected from the audience and had to answer three questions before they could select a bag and bargain for its contents. Toogood's catchphrases, such as, "by hokey!" and, "what'll it be customers, the money or the bag?", have become part of folklore. This episode from 1 June 1974 was telecast from Dunedin's Mayfair Theatre. A Frigidaire ("jet-o-matic") Home Laundry and Pye hi-fi system are on offer amongst the booby prizes. Heather Eggleton is the glam bag lady.

What'll it be customers, the money or the bag?

– Selwyn Toogood

Key Cast & Crew

Terry Bryan

Producer

John Schulties

Co-Ordinating Technical Producer

Trevor Hewitt

Technical Producer

Colin Gardiner

Designer

Airdre McEwen

Production Secretary

David Flint

Floor Manager