Ella Yelich-O’Connor was born in Takapuna in 1996 and raised on Auckland’s North Shore. Showing a keen interest in performance as a child, she signed with Universal NZ while in her early teens and was paired with producer Joel Little. Her tale of suburban teenhood, 'Royals' (released in mid 2013) became a massive breakout hit, topping the Billboard Hot 100 in the United States. Debut album Pure Heroine showcased her distinctive vocal style and cemented her global superstardom. Sophomore album Melodrama, recorded in NYC, was released in 2017. It topped album charts worldwide, including the US Billboard 200.
'Royals' took Lorde far indeed. The Auckland teen found herself topping the charts in ten countries, with her debut single (which she co-wrote with producer Joel Little). The award-winning music video has been seen a mind-boggling 680 million+ times online. The clip was born from conversations between Lorde and director Joel Kefali about what it was like to be a teen in Auckland. Kefali has said the intent was to "capture a mood, capture a particular (sometimes ignored) slice of teenage life". The American version of the video features slightly more of Lorde than the original.
Before you could call her Queen Bee and ‘Royals’ became a Grammy-winning smash hit, Ella Yelich-O’Connor was a singer in Extreme and competing in the covers category of the 2009 Intermediate Schools Battle of the Bands finals. The 12-year-old Belmont Intermediate student and her band belt out covers of ‘Man on the Silver Mountain’, by British rockers Rainbow, and ‘Edie (Ciao Baby)’, The Cult’s tribute to Andy Warhol heroine Edie Sedgwick. “The gods lay at your fee-e-eet …” Ella. Post-performance Ella bemoans a “sore voice”, but Extreme still manage to take third place.