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Lorde , Music Video – 2013

from the EP The Love Club (2013)

'Royals' took Lorde far indeed. The Auckland teen found herself topping the charts in ten countries, with her debut single (which she co-wrote with producer Joel Little). The award-winning music video has been seen a mind-boggling 680 million+ times online. The clip was born from conversations between Lorde and director Joel Kefali about what it was like to be a teen in Auckland. Kefali has said the intent was to "capture a mood, capture a particular (sometimes ignored) slice of teenage life". The American version of the video features slightly more of Lorde than the original.

The talent were non-actors. It was their first time on camera, so to avoid any self-consciousness that may have come with inexperience we shot in a way that would avoid them being conscious of the camera.
– Director Joel Kefali on making Royals, on website Promo News, 9 October 2013

Key Cast & Crew