'Royals' took Lorde far indeed. The Auckland teen found herself topping the charts in ten countries, with her debut single (which she co-wrote with producer Joel Little). The award-winning music video has been seen a mind-boggling 680 million+ times online. The clip was born from conversations between Lorde and director Joel Kefali about what it was like to be a teen in Auckland. Kefali has said the intent was to "capture a mood, capture a particular (sometimes ignored) slice of teenage life". The American version of the video features slightly more of Lorde than the original.
The talent were non-actors. It was their first time on camera, so to avoid any self-consciousness that may have come with inexperience we shot in a way that would avoid them being conscious of the camera.– Director Joel Kefali on making Royals, on website Promo News, 9 October 2013