Oddly Even was the winner of TVNZ's inaugural New Blood Web Series Competition for emerging screen talents. NZ Broadcasting School graduates Isla Macleod and Ashleigh Reid won $100,000 from TVNZ and NZ On Air to turn it into an eight-part web series, after the public voted their pilot episode the best. The comedy centres on chalk and cheese sisters — aspiring health food entrepreneur Liv, and the straight-talking Frankie, who crashes back into Liv's life and demands a room after going AWOL for eight years. Conflict ensues as the sisters can't see eye to eye.
Liv (Beth Alexander) is keen to start her own food business. Then her sister Frankie (Lucy Suttor) crashes into her life and demands a room. Across eight episodes of this comical web series, the two battle over personality differences and the family home. Frankie fakes a wedding to score drinks; Liv endures a series of embarrassing incidents while trying to win a major contract, meets an unusual pop star and learns surprising news about her boyfriend. Oddly Even won a TVNZ competition aimed at finding new screen talent, from 163 entries. The crew and many of the cast were under 25.