Oddly Even was the winner of TVNZ's inaugural New Blood Web Series Competition for emerging screen talents. NZ Broadcasting School graduates Isla Macleod and Ashleigh Reid won $100,000 from TVNZ and NZ On Air to turn it into an eight-part web series, after the public voted their pilot episode the best. The comedy centres on chalk and cheese sisters — aspiring health food entrepreneur Liv, and the straight-talking Frankie, who crashes back into Liv's life and demands a room after going AWOL for eight years. Conflict ensues as the sisters can't see eye to eye.