Children's author Raymond McGrath is also a musician, alongside a long career in animation (kids shows Puzzle Inc and Staines Down Drains). After writing and recording music as an experiment, he began creating music and videos as a way of introducing characters from his books. Often he works with his friend, drummer Adam Cole. In 2012 McGrath adapted his book It's Not a Monster It's Me into a song; the video took away an NZ Best Children's Music Video Award. He won again with 2016's Monstomping (another lovingly "handmade" song and animation, inspired by book Did you Hear a Monster?) and 2019 video Sprinkle a Little Sunshine.