Raymond McGrath not only writes and illustrates children's books — he transports his characters from page to screen, via beautiful handmade animation and catchy melodies. It's Not a Monster, It's Me is a story about Sebastian, a scarey-looking but sensitive monster who wishes he could make friends. The characters from McGrath's book of the same name come alive, singing a jaunty guitar-led tune as "big-boned" Sebastian tells his tale. McGrath's video won McGrath his first award for Best NZ Children's Music Video. He later won again with Monstomping and Sprinkle a Little Sunshine.
It's a bit like when you read a story and you get this voice in your head for what the characters sound like. It's a way of giving your audience, 'this is what he sounds like, this is the character, this is what he's like'.– Author Raymond McGrath on taking his characters to the screen, Stuff, 7 March 2017