South Auckland hip hop trio Smashproof — Tyree, Young Sid and Deach — arrrived on the New Zealand music scene in 2005 with their club hit 'Ride 'Til I Die'. Debut album The Weekend dropped in 2009. That year 'Brother', a portrait of South Auckland street life, cemented the group's reputation both in New Zealand and Australia. It also set a new local record after spending eleven weeks atop the Kiwi charts. Although each of the trio has released solo albums, Smashproof continue to perform.
Chart-topper 'Brother' is about Smashproof's South Auckland neighbourhood, and how the hip hop trio want it to change — crime and violence are not the only options. It's an urgent message, delivered via a powerful, Tui award-winning drive-by video from music video director Chris Graham. The clip made it into mainstream news media for a scene bluntly inspired by a high profile incident, where a businessman stabbed a young tagger. Singer-songwriter Gin Wigmore features during the chorus. 'Brother' broke local chart records, after spending eleven weeks at number one.