Chart-topper 'Brother' is about Smashproof's South Auckland neighbourhood, and how the hip hop trio want it to change — crime and violence are not the only options. It's an urgent message, delivered via a powerful, Tui award-winning drive-by video from music video director Chris Graham. The clip made it into mainstream news media for a scene bluntly inspired by a high profile incident, where a businessman stabbed a young tagger. Singer-songwriter Gin Wigmore features during the chorus. 'Brother' broke local chart records, after spending eleven weeks at number one.
Little needs to be said about this incredible song, other than it’s a slice of New Zealand musical history, and Chris Graham’s video is the perfect companion.– DJ Sir-Vere
Video made with funding from NZ On Air