For three seasons, The GC followed young Māori living on Australia’s Gold Coast: partying, keeping buff and chasing dreams (from rap stardom to owning a gym). The GC was a ratings success, particularly among Māori viewers, but won controversy over how much Māori content it contained. After two seasons on TV3, a third season screened on Channel Four. Executive produced by Julie Christie, The GC was compared to American reality hit Jersey Shore. Creator Bailey Mackey (Code) told ScreenTalk in 2013 that "The GC doesn’t represent Māori as a whole, it’s just a slice of who we are."
As of 2012, 130,000 Māori – aka 'Mozzies' – were living in Australia. This reality series follows young Māori chasing "money, sex and fame" on the Gold Coast: partying and pursuing careers (from modelling and music stardom, to owning a gym). This first episode sees scaffolder/ property investor Tame Noema introduce the crew, ahead of a housewarming party. The kōrero ranges from scoring 'aunties' to pride in tā moko. Created by Bailey Mackey (Sidewalk Karaoke), The GC was a ratings success for TV3, and made headlines for its depiction of a modern Māori subculture.