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The decision to tightly frame lead singer Jeremy Redmore's face in this clip by Stephen Tolfrey was clearly a no brainer. Redmore's performance brings a wholehearted sincerity to a clip that at one point was simultaneously number one on both C4 and Juice TV. Peppy editing, epistolary effects and bold camerawork add the final ingredients to a promo that serves both song and band.

 

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Stephen Tolfrey

Director

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Private Collection

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Made with funding from NZ On Air

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