Town Cryer was New Zealand's first live talk show to play to a national audience (Peter Sinclair had earlier hosted a late night regional chat show). Although enthused, local audiences took a while to believe it wasn't prerecorded. Over 64 episodes, Max Cryer persuaded both local and international names to join him, including actors, sports stars, Robert Muldoon  and an emotional appearance by singer Larry Morris, hours after finishing a prison sentence for drugs. In 1977 Town Cryer morphed into an afternoon show, shorn of its musical performances; by year's end it was gone.