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Wake Up Aaradhna, Music Video – 2012

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Aaradhna’s third album Treble and Reverb was released on hip hop label Dawn Raid and co-written and produced by P Money and Evan Short (Concord Dawn) — but its “retro/metro” sound channels the glory days of the classic early 60s girl groups rather than more contemporary styles. ‘Wake Up’, the lead-off single, is a bright, sunny song about trying to fix a broken soul. The video — directed by the award-winning Special Problems — nods to the era with an animated symphony of pop-coloured modern household objects happily distracting from the lyric’s call to action.

Key Cast & Crew

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Special Problems

Director

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Amber Easby

Producer

Source

Nz on air

NZ On Air

Availability

Available at iTunes

Acknowledgements

Made with funding from NZ On Air