The concept for Ed Davis' hysterically violent clip may have looked rather average on paper — "band beats snot out of each other" — but what results is a chaotic spectacle of raw energy. Against the backdrop of Wellington's abandoned Wrights Hill gun emplacements, a photo shoot quickly devolves into mayhem, with fists flying in an all-out brawl. Amidst the chaos, the band manage to lip-synch their lines with fierce determination. The video was shot in one continuous take (plus one sneaky cut). The footage was sped up using editing software. After the clip, a behind-the-scenes clip reveals more.
Three days at location / one to two hours each day devising and rehearsing.. .then shot on fourth day . . . processed / not happy . . . Fifth day shot again and nailed it. Lots of fun.– A YouTube comment from director Ed Davis, on how long the video took to make
Video made with funding from NZ On Air
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