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Craig Gainsborough: on producing, and taking responsibility
Interview – 2021
Whether it’s a real person in a documentary, or a fictional character in a drama, producer Craig Gainsborough argues that "whoever you’re putting on screen, you have a responsibility for — you have a responsibility to them, and you have a responsibility to the community they represent". As a producer Gainsborough has worked across a variety of genres, including dramatic shorts such as Thicket (2017), documentaries like Luckie Strike (2017), and web series Rūrangi (2020) — the latter of which secured international distribution deals with Hulu and British company Peccadillo Pictures. Gainsborough talks to ScreenTalk about New Zealand’s close-knit film community, what a producer can learn from writing their own screenplay, and the power of a good spreadsheet.
You can communicate values without shoving them in someone's face ... you can talk subtly to the values you might want to be promoting, like acceptance, like inclusion. And I think people are a lot more receptive if there's a universal story that wraps it all up. That's I guess why I went into drama — to be able to tell stories that people would enjoy, but that might also encourage them to think of other perspectives, or see other worldviews.– Craig Gainsborough
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