We use cookies to help us understand how you use our site, and make your experience better. To find out more read our privacy policy.




Full screen
Video quality

Low 0 MB

High 0 MB


Hero image for Craig Gainsborough: on producing, and taking responsibility

Craig Gainsborough: on producing, and taking responsibility

Interview – 2021

Whether it’s a real person in a documentary, or a fictional character in a drama, producer Craig Gainsborough argues that "whoever you’re putting on screen, you have a responsibility for — you have a responsibility to them, and you have a responsibility to the community they represent". As a producer Gainsborough has worked across a variety of genres, including dramatic shorts such as Thicket (2017), documentaries like Luckie Strike (2017), and web series Rūrangi (2020) — the latter of which secured international distribution deals with Hulu and British company Peccadillo Pictures. Gainsborough talks to ScreenTalk about New Zealand’s close-knit film community, what a producer can learn from writing their own screenplay, and the power of a good spreadsheet.  

This video was first uploaded on 30 September 2021, and is available under this Creative Commons licence. This licence is limited to use of ScreenTalk interview footage only and does not apply to any video content and photographs from films, television, music videos, web series and commercials used in the interview.
Interview by Rosie Howells, Camera by Chris Terpstra, Directed and Edited by Morgan Hopkins
You can communicate values without shoving them in someone's face ... you can talk subtly to the values you might want to be promoting, like acceptance, like inclusion. And I think people are a lot more receptive if there's a universal story that wraps it all up. That's I guess why I went into drama — to be able to tell stories that people would enjoy, but that might also encourage them to think of other perspectives, or see other worldviews.
– Craig Gainsborough