CraigLittle
- Presenter
Craig Little was one of the first New Zealand television stars created by the successful regional news shows of the 1970s and 80s. In 1970, he took over the presenter’s role on Auckland’s This Day but resigned three years later, tired of the public attention. He also presented Top Town and New Faces, and worked in radio. Little ran his own PR company, and held positions in Auckland local government. He died in October 2023.
Biography
As a 14-year-old, Craig Little was voted most likely to succeed. Within a decade, he was a TV star — but the presenter’s role didn’t offer quite enough, and the celebrity’s loss of privacy became too much.
Little was born in the Waikato town of Ngāruawāhia in 1948. His family moved to Auckland when he was a small child and he later attended Sacred Heart College. His first brush with fame came at age 14, when The Auckland Star voted him their delivery boy of the year and 'Most Likely to Succeed'. The award counted for little, as his application to be a cadet reporter was rejected by the paper a few years later.
Screenography
“I think Craig made ordinary people warm to another apparently ordinary person. It was the uncomplicated, fresh-faced, good looking boy next door image and it seemed to be just what the public wanted.”