The music video for this noisy Die! Die! Die! track is a collage classic from arts collective Trophy Wife. The animated scrapbook effect is like going on an OE without leaving your bedroom, by cutting up old Radio Times Coronation Street specials, National Geographic magazines and videos for Morrissey's band The Smiths. 'Sideways Here We Come' appeared on Die! Die! Die!'s second album Promises, Promises (2008), which was produced in New York by Shayne Carter. The album won enthusiastic reviews from The Guardian and NME.
Publicly screened only a handful of times, AFFCO hasn't met with universal approval. Yet for many, this Stuart Page bombshell is the pièce de résistance of NZ music video art. "It's been written that it was 'animal rights' inspired, which is incorrect. The song was written purely about some guys who 'pack meat' and the video was made in that light. I guess we got carried away wrapping David d'Ath in glad wrap, baby oil and food colouring in an upstairs room at my Freeman's Bay flat." Stuart Page CAUTION: This video contains images which may offend some viewers.