You Make the Whole World Smile

The Red Nose Band featuring Hammond Gamble, Music Video, 1992

The video for this Red Nose Day chart-topper makes the most of a powerhouse combination: celebrities and cute babies. Although lead singer Hammond Gamble gets his share of screen time, the video is mostly devoted to close-ups of perhaps the biggest pile-up of famous Kiwis ever to cram into one music video. The faces include appearances early on by actors Simone Kessell, Ilona Rodgers, and Mark Raffety  plus The Wizard, sports legends Grant Fox, John Kirwan and Jeremy Coney, newsreaders Judy Bailey and Anita McNaught, and singers Tina Cross and Suzanne Lynch. 

Feel Inside (and stuff like that)

Flight of the Conchords and Friends, Music Video, 2012

In 2012 Bret McKenzie and Jemaine Clement sat down with some Kiwi children. They wanted to get back in touch with what the kids were about. Flight of the Conchords were creating a special song for health research charity Cure Kids; the children supplied them with lyrical ideas involving bowls, bubbles and a major overhaul of the banking system. A superstar team of Kiwi singers and rappers joined the Conchords in the studio. The chart-topping song's mix of deep concern and nonsensical rhyming celebrates and parodies previous charity efforts like ‘We are the World’. 

Think Twice

Aotearoa All Stars, Music Video, 2008

Rebecca Gin created a simple but effective black and white video for this charity single, aimed at encouraging young people to ‘Think Twice’ before committing a crime. The line-up of singers and rappers is indeed all-star, and their mass performance footage is intercut with relevant street scenes illustrating the theme. The cast of New Zealand hip-hop royalty features Che Fu, Scribe, P-Money, Savage and DJ Sir-Vere (who initiated the project).

Let the Children Know

Spot On Team, Music Video, 1985

This charity single, sung by Spot On presenter Ole Maiava, was made for Telethon in 1985. In the studio-shot video Maiava is supported by co-presenters Sandy Beverley on drums and Helen McGowan on maracas, backed by Eastbourne's Muritai School Choir. The song was produced by late screen composers Terry Gray (Sea Urchins and the classic 'We are the Boys' Chesdale commercial) and Rob Winch (Mark II, ‘Cruisin' on the Interislander’). The song made it to number eight in the charts. That year Telethon raised $1.5 million for the Child and Youth Development Trust.