This quietly jaunty but disdainful examination of the self absorbed young and hip, from Lawrence Arabia's second solo album, slotted easily into the soundtrack of MTV's American teen drama Skins. James Milne and director Stephen Ballantyne go in a very different direction with this video as they evoke NZ political party campaign ads of the late 70s/early 80s. Milne makes a very plausible Muldoon era politician as he is paraded through press conferences, meet and greets and photo opportunities. Locations in and around parliament add authenticity.
This video goes for the patented band playing moodily in a warehouse approach. The debut single from Pluto's long in gestation second album is built around drums, guitar and the band's distinctive vocal sound. The lyrics to 'Long White Cloud' trade in tiredness, confusion and a woman who is kind, but no longer on the scene. Judged single of the year at the 2006 New Zealand Music Awards, it was also nominated for the Silver Scroll songwriting award. The song went on to feature during the water-logged opening titles of border security drama Orange Roughies.
A song that manages to feel fast and gentle all at once, 'Hey Little' marked the first single for Auckland band Pluto. The low-tech stylings of the music video evoke the feel of a home movie; the shots of children, pets and good times with friends and family are an appropriate match to the lyrics, which evoke a parent talking affectionately to a child. 'Hey Little' vocalist Milan Borich was first seen in front of the cameras at age 12, as one of the stars of 1940s-set TV drama The Champion.
It’s standard practice for a music video to complement a song but not on this angry media denunciation from a mid-90s hip-hop partnership featuring MC OJ and the Rhythm Slave and Darryl 'DLT' Thompson. The Josh Frizzell directed mini-epic allows them to channel their inner Tarantino in a drama featuring an Eastern European femme fatale, a criminal mastermind, a bomb, a speeding car, code breaking and the men’s toilet at Auckland’s Hotel DeBrett. Meanwhile, the music functions very much as a soundtrack as it fades in and out of the action.