Shot in sepia tones with barely a level camera angle on offer, the video for 3 The Hard Way’s single has classic hip hop video written all over it. A cruise around Auckland in the back of a convertible culminates in a guest verse from Bobbylon of Hallelujah Picassos. Back at home, a rugby-loving audience assembles for the song’s second half. The unforgettable hook is inspired by 10cc hit 'Dreadlock Holiday', which proved lucrative for the English band when there were issues around clearing the rights. This was one of the earliest NZ On Air-funded videos for a song that reached number one.
This soulful number was the first single from Che Fu’s second album The Navigator. It marked the debut of his new band, The Krates. The ambitious video translates the song’s message of undying friendship to a World War II setting (filmed at the NZ Warbirds Association hangar at Ardmore Airport). Che-Fu’s Supergroove bandmate turned Krates drummer Paul Russell plays the cheeky English chap, while P-Money has found some turntables that possibly aren’t authentic wartime issue. Fade Away was judged Best Music Video and Single of the Year at the 2002 NZ Music Awards.
Maybe was the first single off Opshop's Second Hand Planet album and went on to become the most-played New Zealand track of 2007. The work of English producer Greg Haver (Manic Street Preachers, Mel C) is evident in the song's epic scale and polish, but like most of the band's work, it is mostly a platform for singer Jason Kerrison's talent for coarse, impassioned vocals and anthemic hooks. The animated backdrops of urban decay provide a simple but appropriate backdrop for arena-sized angst.
This (mostly) black and white video stars late great actor Wi Kuki Kaa (Ngāti, Utu). The concept is simple but impactful: a close-up on Kaa's eye leads the viewer in and out of a series of memories. In combination with Kaa's performance — seated on a veranda, as family activities take place around him — Chris Graham's video works superbly to convey the essence of the song. The cinematography is by Adam Clark (Boy, the Oscar-nominated Two Cars, One Night). Julian Arahanga (Broken English) appears among the moving celebration of whānau and community.
This performance clip for The Veils is given a distinctive edge using various effects that add a moody, jittery vibe. The overlaid animations — moths trace arcs in the air, shadows move in the background, and the moon and stars make an appearance — add a mood of underworld ethereality, and an echo of the silent movie era. The clip was made by the Brownlee brothers (not the English triathletes). It was nominated for video of the year in the 2007 Juice TV awards. The song is taken from second Veils album Nux Vomica.
The Datsuns came roaring out of Cambridge in 2000 with a hybrid of heavy metal and garage rock that quickly earned them international attention, and a major label deal. For this single from their self-titled debut album, they acquired the services of English music video director Robert Hales (who had worked with Stone Temple Pilots and Nine Inch Nails). For this black and white, live performance video, Hales lets the band’s music and their swaggering energy do the talking (with plenty of slow motion shots to accentuate those long flowing locks).
NZ On Air funding gave director Chris Knox a little more budget than usual and it looks like he enjoyed the experience. Knox and Alec Bathgate perform with bandaged balaclava-like heads and weird painted face masks - English Patient meets a K-Road flower cult - while an upside down world flickers in the background. Mad but great.
For this Garageland video, British director Gina Birch shot the band multiple times, before dissecting the footage and reconstructing it in segments. By splitting the screen equally into 12 parts, Birch creates some unusual distortions of time and space, brilliantly emphasised when a mirror is used to dazzle the camera. Crafty. Birch was a founding member of English band The Raincoats; her videos include clips for New Order, The Pogues, and The Libertines.