Love Love Love

Avalanche City, Music Video, 2011

A delightful animation accompanies this number one single from folk-poppers Avalanche City. With its big, catchy, chorus, the song delivers the feel-good factor and the video captures its quaint essence perfectly with its cast of storybook pirates and penguins. Mass exposure for the song came when it was used for TV2 promos and it took off on release, going gold in four weeks (despite being earlier available as a free download).

Multi-Love

Unknown Mortal Orchestra, Music Video, 2015

For Unknown Mortal Orchestra’s third album, frontman and songwriter Ruban Neilson didn’t have to go far for inspiration. The 'Multi-Love' of the title track refers to an emotionally fraught and short-lived ménage à trois between Neilson’s wife Jenny and “Laura”, a fan who took up lodgings at the couple’s Portland home. Director Lionel Williams takes an abstract view of the singer’s situation, with a 3D tour of a mutating, multi-level psychedelic funhouse. A playable version of the experience was released as an app for both Mac and PC.

Falling in Love Again

Anika Moa, Music Video, 2002

The making of this Anika Moa video arguably puts the singer's heady early rise in a nutshell. American label Atlantic Records flew an executive down to New Zealand to monitor proceedings, and ensure that the singer looked as slim on screen as possible. Moa and director Justin Pemberton came up with the idea of Moa lusting after every male she passes. The taxi is driven by actor Antony Starr (before Outrageous Fortune). As for Moa, she soon returned home from the US. A local top five hit, the song ended up on the soundtrack of Julia Roberts romance America’s Sweethearts.

Love, Hate, Revenge

The Avengers, Music Video, 1968

One of Wellington’s leading 60s bands present a dark and troubling tale of revenge via voodoo doll. The clip — made for the Studio One TV show, a regular Avengers' gig — incongruously takes its cues from music video precursors like early Beatles films and The Monkees TV series (where the default position was zany and madcap). It was shot around Oriental Bay, with one fleeting pre-Te Papa harbour vista — but the focus is mainly on the band’s antics. The Avengers gamely enter into the spirit of it all, although four on a motor scooter looks decidedly dodgy.

To Sir with Love

Ngaire , Music Video, 1990

'To Sir with Love' was a chart topper for newcomer Ngaire Fuata in 1990, after winning unexpected airplay on the ZM radio network. Remade often since Lulu's 1967 original featured in the hit Sidney Poitier movie of the same name, this version pushes Ngaire's winning vocal and a slinky beat. The result topped Kiwi charts for five weeks. The largely black and white video shows Ngaire has little fear of the camera; she had recently begun working in TV, and would later present Pacific news show Tagata Pasifika. Ex-Commodores bassist Ronald La Praed (unseen here) plays on the track.

Love You Like I Should

Dave Dobbyn, Music Video, 1988

Despite the enduring success of the title track, ‘Love You Like I Should’ was the big hit from Dave Dobbyn’s first solo album Loyal. It’s an upbeat rocker complete with horns which Dobbyn has described as a “rant”. The lyrics echo the album’s themes of love and loyalty but the message of defiance to the “powers that be” seems to hark back to the messy, failed prosecution he faced after the Queen Street riot. The video captures the energy of song and performance as Dobbyn confronts the camera and backing singer Margaret Urlich models her gaucho look.

Cameo Lover

Kimbra, Music Video, 2011

The second single from Kimbra's debut album Vows is a plea to a disconnected and emotionally unavailable male character to abandon the dark side and embrace the world. Against a dazzling, infinite white background Kimbra and her crew are a riot of colour as they attempt to win over this would-be object of her attentions with song, dance, colour, tambourines and confetti. Australian director Guy Franklin's video was shot in Melbourne and features a cameo appearance from the young girls who appeared in Kimbra's previous video 'Settle Down'.

The Game of Love

Ian Morris (aka Tex Pistol), Music Video, 1987

The video for Tex Pistol's chart-topping, electro-pop remake of 60s track 'The Game of Love' was a stylish triumph for budding teenage director Paul Middleditch. Tex Pistol — aka former Th'Dudes member Ian Morris — is dressed in black and white, with silver tipped cowboy boots and a red semi-acoustic guitar. Suiting the less is more approach of the remake, the video features Morris and backing vocalist Callie Blood in a world of darkness, rain and reflective surfaces. 'The Game of Love' hit number one for one week; copies of the single ran out early on.

In Love

The Datsuns, Music Video, 2002

The Datsuns came roaring out of Cambridge in 2000 with a hybrid of heavy metal and garage rock that quickly earned them international attention, and a major label deal. For this single from their self-titled debut album, they acquired the services of English music video director Robert Hales (who had worked with Stone Temple Pilots and Nine Inch Nails). For this black and white, live performance video, Hales lets the band’s music and their swaggering energy do the talking (with plenty of slow motion shots to accentuate those long flowing locks).  

Still in Love With You

Dragon, Music Video, 1978

‘Still in Love With You’ dates from 1978's O Zambesi, the album that yielded Dragon ‘Are You Old Enough’, their first (and only) number one hit in Australia. One of a series of hook-laden singles penned by keyboardist Paul Hewson, 'Still in Love' became another live staple for the Auckland prog-rockers turned Aussie pop stars. A straight down the line performance video shot against a white-washed studio, the video works thanks to the star power of lead singer Marc Hunter, who brings to the party all of his swagger, charisma and coiffed hair. The band bring their sunnies.