This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
This excerpt from mid 90s show Newsnight features the extraordinary story of Max Corkill and his motorcycle-riding cat Rastus. After having Rastus dumped on him as a kitten while he was motorcycling around Canada, Max took him along on the road. Quickly becoming comfortable on the bike, Rastus would stand on the handlebars as they drove along. Back in New Zealand, the pair became community favourites, and regularly raised money for the local SPCA. They passed away on 20 January 1998, after being involved in a head-on collision with a drunk driver.
Darcey-Ray Flavell-Hudson won local fame after the runaway success of a public safety campaign that saw him eating ghost chips, and persuading a mate not to drive drunk. The advertisement attracted two million plus YouTube hits. Rotorua-raised, Flavell-Hudson had already acted in 2004 short Kerosene Creek and hit movie Boy. The long-time drummer went on to support singer Stan Walker in feature film Mt Zion.
With the movie Savage Honeymoon and classic TV show Outrageous Fortune, Mark Beesley established himself as the man to call when dealing with rough and tumble families from West Auckland. Elsewhere the talented director and sometime producer has shown his gift for melding comedy and drama on The Almighty Johnsons, Insiders Guide to Happiness, and Xena: Warrior Princess.
Sione's Wedding is a feel-good feature comedy about four 30-something guys who must each find a girlfriend before their best friend Sione's wedding — or be left out in the cold. Through the efforts of these bumbling blokes to get the girl(s), the film brought to life the colour and humour of the urban Samoan community in Auckland, the world's largest Polynesian city. A breakthrough PI-Kiwi film, Sione's broke box office records when it opened in cinemas throughout New Zealand in March 2006. Actor Oscar Kightley co-wrote the script with James Griffin.
Craig Little was one of the first local television stars created by the highly successful regional news shows in the 70s and 80s. In 1970, he took over the presenter’s role on Auckland’s This Day but resigned three years later, tired of constant public attention. He also presented Top Town and New Faces, and worked in radio. Little ran his own PR company, and held positions in Auckland local government.