Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

This collection celebrates all things equine on New Zealand screens. Since the early days of the colony, horses have been everything from nation builders (Cobb & Co) to national heroes (Phar Lap, Charisma) to companions (Black Beauty) to heartland icons. Whether work horse, war horse, wild horse, or show pony, horses have become a key part of this (Kiwi) way of life.

He learnt kapa haka as a child. He learnt to smoulder on Shortland Street. He punched a country in the guts with Once Were Warriors. Temuera Morrison has starred in Māori westerns, adventure romps, and cannibal comedies. In the backgrounder to this special collection, NZ On Screen editor Ian Pryor traces Temuera Morrison's journey from haka to Hollywood.

Florian Habicht first won attention for 2003's Woodenhead, a fairytale about a rubbish dump worker and a princess. By then Habicht had already made his first feature-length documentary. Many more docos have followed: films that celebrate his love for people, and sometimes drift into fantasy. In this collection, watch as the idiosyncratic director meets fishermen, Kaikohe demolition derby drivers (both watchable in full), legends of Kiwi theatre and British pop, and beautiful women carrying slices of cake through New York. Ian Pryor writes here about the joys of Florian Habicht.

Possibly the longest-brewing wedding on Kiwi television was that of Shortland Street’s Chris Warner (Michael Galvin) and Rachel McKenna (Angela Bloomfield), in February 2014. Between them the couple had overcome stalkers, alcoholism, car crashes, bombs, brain damage, and a total of six prior marriages…but on this occasion there are no last minute objections to interrupt proceedings, just a firm answer to the decades long 'will they, won’t they?' question for the show’s golden couple. Only Grace (Lynette Forday), who is carrying Chris's baby, doesn’t look like she feels the love…

Singer/songwriter Sharon O’Neill did Los Angeles inspired, mid-70s pop/rock as well as many of her contemporaries in California — but it’s hard to imagine opening lines as striking as these ones coming from that West Coast. ‘Words’ was the first single from her self titled, second long player which won her Album of the Year and Best Female Vocalist at the 1980 NZ Awards. After years behind the keyboards, O’Neill shines in this video filmed in front of an audience with a band that includes Simon Morris, Wayne Mason and future Mutton Bird Ross Burge.

Pluto's eclectic first album Redlight Syndrome showcased the guitars and paired vocals of Tim Arnold and onetime child actor Milan Borich. Record company conflicts helped delay rockier follow-up Pipeline under the Ocean until 2005; but the results sold far better, and 'Long White Cross' won single of the year at the 2006 NZ Music Awards. A fourth Pluto album never eventuated, after the band effectively split in two: the Borich and Arnold-led Debbie and the Downers, and Nightchoir, with vocals by former Pluto/Brunettes bassist Mike Hall.

What Now? is a long-running entertainment show for primary school-aged children. Live to air on weekend mornings since 1981, it is a Kiwi kids' TV institution. This Christmas Special sees presenters Simon Barnett, Jason 'The Ace' Gunn, and Cath McPherson larking it up with guests (Cath's Scottish Uncle Bob, Constable Keith and Sniff the Dog, The Wizard of Christchurch, the NZ 'Young Guns' cricket team) and in oddball summer and Christmas tales. Eddie and Fifi do decorative DIY. Check out the stone-wash denim and Barnett's frosted tips and lycra shorts.

Director Nic Gorman won best short at the 2013 NZ Film Awards for zombie tale Here Be Monsters. With his first feature he shifts horror genres to the psychological thriller, as a mysterious new arrival (Vinnie Bennett) disturbs subantarctic island life for a husband and wife scientist team (Fantail's Sophie Henderson and Siege's Mark Mitchinson). Human Traces debuted at the 2017 NZ International Film Festival. NZ Herald reviewer George Fenwick praised the "stunning cinematography" and "impressive performances", arguing they helped produce a "fine debut" for Gorman.