Animated plasticine. Talking chickens. Dancing Cossacks. Plus old favourites bro'Town, Hairy Maclary and Footrot Flats. From Len Lye to Gollum, feast on the talents of Kiwi animators. In his backgrounder to the Animation Collection, NZ On Screen's Ian Pryor provides handy pathways through the frogs, dogs and stop motion shenanigans.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
Month by month, this collection offers up NZ On Screen's most viewed clips for 2016. Alongside legendary adverts, the clips collection features talents lost to us over the year, from Ray Columbus to Martin Crowe and Bowie (via Flight of the Conchords). In this backgrounder, NZ On Screen Content Director Kathryn Quirk guides us through the list.
One of the most controversial political adverts to emerge from New Zealand, this 1975 spot only played twice on local television, but helped bring National a landslide win. National leader Rob Muldoon’s chief target was the Labour Government’s superannuation scheme, which the ad notoriously associated with communism, via a troupe of dancing Cossacks. Created by ad agency Colenso, the concept was animated by company Hanna-Barbera in Australia. After being elected, Muldoon brought in a replacement superannuation scheme.
This classic soft drink advert saw a supergroup of 80s music talent cooling off ... in a steamy L&P factory. The industrial-strength line-up — When the Cats Away’s Margaret Urlich and a blink or you'll miss her Annie Crummer; Ardijah’s Ryan and Betty-Anne Monga; Erana Clark, Peter Morgan, and DD Smash drummer Peter Warren — belt out a 60s Motown song (produced here by Murray Grindlay). Fane Flaws plays a supervisor loosened up by “the thirst quencher”. ‘Heatwave’ was a hit single in late 1987, with the group named ‘80 in the Shade’. The ad was named the year's best.
This 1968 tourism promo follows two Aussie sheilas, Helen and Beverly, on a champagne-fuelled trip across the ditch. The tour kicks off with an obligatory sheep's 'baa', but offers some surprises alongside the scenic wonderland way, such as a detour to a Kaingaroa Forest mill and an Otago gold rush history lesson. Surprisingly trippy, Blow Up-inspired opening credits, some bold cutting and a jazzy score enliven the jaunt; a highlight is the lasses and hip local lads Monkee-ing around a Māori village and geothermal power station ... it's not PC, but it's definitely pop-tastic!
'Travellin' On' could be a theme song for veteran musicians everywhere — and blues legend Midge Marsden has recorded this Murray Grindlay song on three occasions. This version is quieter and more reflective, in keeping with the Europa commercial Marsden appeared in during the 1980s (for which Grindlay took lead vocal). Later the pair joined American Stevie Ray Vaughan for a far rockier take. Footage from the various adverts is reprised here, but the blue/gray wash, along with shots of Midge's travels, make this rendition more of a remembrance of a life spent on the road.
Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years.
One of NZ's preeminent blues musicians, New Plymouth-born Keith (Midge) Marsden got his first big break with 60s Wellington r'n'b band Barri and the Breakaways. After hosting a blues show on the NZBC, he went on to tour in various formations in the mid 70s. During a visit to the United States he befriended guitarist Stevie Ray Vaughan; the Texan featured on one of the classic 'Travellin' On' adverts that Marsden appeared in, alongside Murray Grindlay. In 1996 Marsden studied Southern Culture at the University of Mississippi. A decade later he was made a member of the NZ Order of Merit, for services to music.
Decades after the words "and Hugo said you go" first entered eardrums, this animated Kentucky Fried Chicken advert is still remembered by many on both sides of the Tasman. Two children sit in the car with a hunger so strong, they're "getting thinner" (though not so you'd notice). Song, lyrics and imagery work as one: the car, the animals and (in the last shot) the KFC store all move in time with the music, sending a 'we're all in this together'message that is as hypnotic as it is logic-defying. The promo was animated by Zap in Australia. Just one question: why does Holly sound like a male?