NZ On Air is 30 years old! Over three decades, countless stories and songs reflecting New Zealand's culture and identity have been created, thanks to the organisation's investment of public funds. To celebrate this milestone, NZ On Air asked well-known Kiwis to reflect on a programme or song from the past 30 years that has stuck with them — then asked some of those who worked behind the scenes to provide their perspective. Plus Ruth Harley, the first boss of NZ On Air, describes how it all began.
NZ On Air began funding local content in 1989. Timing in with the launch of a new funding system, this collection looks back at the 20 most watched NZ On Air-funded programmes over the years (aside from news and sports). Ratings information is only available from 1995, so this is how things have shaped up from 1995 to 2016 — plus some bonus titles. Most of the Top 20 has been captioned. Ex NZ On Air exec Kathryn Quirk tells us here how the complete list rated, while original NZOA boss Ruth Harley remembers how it all began.
This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
South Pacific Pictures marked its 30th anniversary in 2018. With drama production at its core, this collection highlights the production company’s prodigious output. The collection spans everything from Marlin Bay to Westside — including hit movies Sione's Wedding and Whale Rider — plus the long-running and beloved Shortland Street. In the backgrounder, longtime SPP boss John Barnett reminisces, and charts the company’s history.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
The Camera on the Shore is a feature-length portrait of a man who argued eloquently for the rights of indigenous people to control the camera. Based on extensive interviews with Barry Barclay and those who knew him — and footage from his work — it traces the path of one of the first people to bring a Māori perspective to the screen. The documentary ranges from Barclay's early years in a monastery to speeches at his tangi, touching en route on landmark TV series Tangata Whenua, battling corporations on doco The Neglected Miracle, and behind the scenes conflict on Te Rua.
Two cars, one day: directed by Taika Waititi, this extended public service announcement uses humour to address the dangers of motoring under the influence of marijuana. A trio of tamariki imitate their Dads’ stoned antics, driving home what’s at stake when getting behind the wheel while ‘blazed’. Young Julian Dennison was fresh from his acting debut in Shopping. Waititi later cast him to co-star with Sam Neill in his 2016 hit Hunt for the Wilderpeople. The advertisement was part of a Clemenger BBDO traffic safety campaign made for the NZ Transport Agency.
Brian Brake is regarded as New Zealand's most successful international photographer. But before heading overseas to work for photo agency Magnum and snapping iconic shots of Picasso and the Monsoon series for Life magazine, he was also an accomplished composer of moving images. He shot or directed many classic films for the NFU, including NZ's first Oscar-nominated film.
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
Daphne and Chloe offers a love triangle with a twist: here the couple under threat are two woman friends (despite rumours their relationship is romantic) who work at an advertising agency. Their friendship, based partly on warding off loneliness, is threatened when the cool, cultured Edith (Helena Ross), starts dating the new office boy (Michael Hurst) — a man 18 years her junior. The typing pool are abuzz. Daphne and Chloe was one of a trio of tele-plays that resulted after TVNZ gave legendary playwright Bruce Mason the chance to choose his themes.