Play

00:00

/

00:00

Full screen
Video quality

Low 0 MB

High 0 MB

HD 0 MB

Captions
Volume
Volume

Russian Roulette - Drink Driving Commercial (Full Length) – 1982 Promotional

Russian Roulette - Drink Driving

Commercial (Full Length) – 1982 Promotional

5522.key.jpg
Title mask left comp
Title mask right comp
Start video player

Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.

Think...before you drink, before you drive.
– Narrator