This documentary is a view into the crucible that forged Te Papa Tongarewa, the Museum of New Zealand, which opened in 1998. Fascinating fly-on-the-wall moments are captured as a new kind of national museum is conceived. This excerpt features a board meeting where Saatchi & Saatchi present branding options. As political, ideological, creative and commercial considerations collide, the frustrations of decision making by committee are palpable: the body language, tears, cautions, grumbles, and finally, smiles, as they settle on the contentious thumbprint logo.
I find it hard to see a bird there - I see a downhill skier with a big head.– Sir David Gascoigne comments on a branding option
Available from the production company.
The copyright for this title is held by Gaylene Preston Productions.
Music composed by Jonathan Besser.
Musicians Nanette Fortier, Anne Rodda, Nigel Gavin, Jonathan Besser