Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Staunch follows the politicisation of Ariana (Once Were Warriors’ Mamaengaroa Kerr-Bell) a young Māori woman who’s run into trouble with the law. Guided by a sympathetic social worker (Tamati Patuwai) she defends herself against assault charges following a police raid on her home. The Auckland-set TV3 drama was inspired by fact, and co-written by director Keith Hunter and playwright Toa Fraser; it won multiple gongs at the 2002 NZ TV Awards. Staunch was an early screen credit for Fraser (director of feature films No. 2, Dean Spanley, and ballet doco Giselle). 

American-raised, Kiwi based photographer Todd Henry produced this documentary for Vice, after meeting deportee 'Ila Mo'unga while visiting Tonga. Mo'unga was drawn to Henry after hearing his familiar American accent. Tonga is now home to hundreds of deportees — permanent residents of New Zealand, Australia or the United States who committed serious crimes and did jailtime, then were put on a plane to start a new life in an unfamiliar culture. The lucky ones have family land, or a place to stay. But many start from scratch and without institutional support, old bad habits can kick in. 

Music video director Sam Peacocke's confronting first short film reimagines the events that took place around the robbery of a Manurewa liquor store in 2008, in which owner Navtej Singh was tragically murdered. The film takes a kaleidoscopic perspective on colliding South Auckland lives, notably in an — almost unbearably — tense hold-up scene. Largely shot with non-actors, the production was self-funded. The result was selected for the Melbourne and Berlin Film Festivals; at Berlin it won the Crystal Bear for best short in the Generation 14plus youth section.

In July 1985 New Zealand Party leader Bob Jones and president Malcolm McDonald surprised many by announcing the nation's then third most popular party was taking an 18 month recess. Seeking comment, TVNZ chartered a helicopter and found Jones fishing near Turangi. Jones was not amused, infamously breaking reporter Rod Vaughan's nose (and punching cameraman Peter Mayo). Claiming harassment and backed by public opinion, Jones filed a court writ claiming $250,000 in damages. Later, after being fined $1000, he asked the judge if paying $2000 would allow him to do it again.

All Black Ranji Wilson was 30 when he set off for France to fight with the Rifle Brigade during WWl. When he wasn't involved with trench warfare, his rugby skills were used to full advantage. Wilson vice captained the "Trench Blacks" to win against the French in 1918. After France (where he was injured at the Battle of Havrincourt), Wilson visited South Africa but wasn't allowed to play rugby because he was "coloured". Wilson, whose father was West Indian, became an All Black selector on his return to New Zealand and died in Lower Hutt in 1953.

TV One drama Shark in the Park followed the lives of cops policing a Wellington city beat. This episode from the second series sees the team bust a street fight, and search for a missing teenage girl. An elderly shoplifter and a joyrider test the ethics of the diversion scheme, where minor offences don't result in a criminal record. Actors Tim Balme and Michael Galvin (Shortland Street) feature in early screen roles, as youngsters on the wrong side of the law. Galvin plays the dangerous driver – he also happens to be the son of Sergeant Jesson (Kevin J Wilson).

This short film draws on a key incident in the life of Te-Ao-kapurangi, a woman of mana for Te Arawa's people. In the late nineteenth century, Aotearoa was in the grip of a 'musket war'; firearms were having a devastating effect in tribal battles. Hongi, a Ngāpuhi chief, leads a well-armed assault on a rival Te Arawa tribe. Te-Ao-kapurangi (Stephanie Grace) challenges Hongi and uses her wits, not a gun, to save her people. Invited to prestigious French festival Clermont-Ferrand, the film marked a rare drama directing credit for the late Tama Poata, writer of landmark Māori film Ngāti.

Auckland band Herbs could have released their new album in the comfortable confines of an Auckland nightclub. Instead, they travelled to Ruatoria — a troubled and divided East Coast town where turmoil surrounding a Rastafarian sect had resulted in assaults, kidnappings and firebombed churches. Lee Tamahori and John Day's documentary captures an emotional experience for band and locals as they meet at Mangahanea Marae, in an attempt to shift the focus from disunity to harmony. This footage also yielded the award-winning Sensitive to a Smile music video.

This 2013 Sunday item sees Garth Bray interviewing veteran Coronation Street actor William Roache, and being shown around the Manchester set. After defending Coro actor Michael Le Vell (later acquitted of sex abuse charges), Roache made headlines for comments that appeared to partially blame victims. He argues that people who are aware they are "pure love" won't become victims, but adds that events in our past lives can factor in. Roache later apologised for any offence caused. Two months later he faced charges of rape and indecent assault. He was found not guilty on all counts.