Record label Flying Nun is synonymous with Kiwi indie music, and with autonomous DIY, bottom-of-the-world creativity. This collection celebrates the label's ethos as manifested in the music videos. Selected by label founder Roger Shepherd: "A general style may have loosely evolved ... but it was simply due to limited budgets and correspondingly unlimited imaginations."

Dave Gibson (ex-Elemeno P) formed this indie-folk family act with his brother and wife. Now based in New York, they share centre stage with their new home in this hyperactive video for their debut single. As daily life in the Big Apple rushes past them, they busk the city’s streets and landmarks apparently unmoved by the commotion (but twitching slightly). There are unscripted cameos from a scene-hogging Batman and a courier van that gets a little too close, but the award for best supporting actor goes to a seemingly endless bottle of orange soda pop.  

Winner of Best Video at the Undertheradar 2007 People's Choice Music Awards, the clip could be seen as director Daniel Batkin-Smith's subtle nod to early Flying Nun work (featuring bike riding, a cat, kitchen-ware, walking on a beach and a baby.)   "We liked Dan so much we asked him to join the band after he shot the clip. And he did! I was reminded how much more fun it is to ride a bike without a helmet. I really miss that." Blair Parkes - March 09 

Taika Waititi's 80s extravaganza wouldn't have been complete without the man himself arriving on set in a DeLorean — the time-travelling car from Back to the Future. The clip for The Phoenix Foundation is another homage-packed example of lo-fi genius from the Oscar nominated director. Note how Eastern European-derived keyboardist Luke Buda is playing a 'Poland' synthesizer. Said Waititi: "I spotted the DeLorean parked near our flat in Mt Cook, and left a note under the wiper saying 'what year are you from?' Turns it was one of two owned by a local doctor."

From The Phoenix Foundation’s second album Pegasus, ‘Hitchcock’ is an eerie “electro noir” instrumental tribute to the great film director. Reuben Sutherland’s remarkable clip (which he shot, directed, animated and edited) features a choreographed army of Russian Lada cars — created out of images shot with a stills camera and layered 90 times. What follows is a surreal, conservation-themed revisiting of the Cold War as the electric powered Ladas of the ‘Petrol Crimes Bureau’ are pitted against a gas guzzling 4x4 (bedecked with the Stars and Stripes).

This promo, directed by Simon Ward, showcases a single from Wellington’s Disasteradio. The bespectacled "D-rad" broadcasts a soup of synth-pop from the safety of his bedroom bunker via walkie talkie to his bandit girl, stranded outside in a post apocalyptic landscape. She fends off zombie marauders after her dog; he eats - and gets infected by - a pizza ... and talks to his hand. And his hand talks back.

Former schoolmates having babies were Finn Andrews' inspiration for this elegant, optimistic piece of chamber pop from the second Veils album Nux Vomica (named for the poison tree which produces strychnine and a homeopathic remedy). The delightfully wry video finds the band's performance in a pink-swathed set invaded by crawling babies and toddlers. The song celebrates a single mother's right to raise her child; the band's interactions with the babies suggests they'll be content to keep the next generation at arm's length for quite some time.

This award-winner from the 2007 NZ Music Awards sees the Mint Chicks performing after dark, somewhere on the edge of suburbia, while a wolf (actually a siberian husky) sparks a journey through the streets — past people wrestling with poultry, and each other. Director Sam Peacocke (Manurewa, Shihad - Beautiful Machine) displays the same enigmatic approach taken with Mint Chicks clip Walking Off a Cliff Again. The band also took out NZ Music Awards for Best Group and Album. Real Groove magazine later rated this the best New Zealand single of the decade. 

Richard Bell is best known as longtime producer of Anton Corbijn's music videos and films for the likes of Depeche Mode, U2, Joy Division, and Nirvana. This promo for the Shocking Pinks song details the immediate aftermath of a car crash, with the singer drolly delivering his lines from pole position, blasé as rescue efforts take place around him and his passenger.   "The clip was in a top five list in an American mag, and suddenly I was receiving hundreds of calls about it. Crazy!" Richard Bell - April 09

This performance clip for The Veils is given a distinctive edge using various effects that add a moody, jittery vibe. The overlaid animations — moths trace arcs in the air, shadows move in the background, and the moon and stars make an appearance  — add a mood of underworld ethereality, and an echo of the silent movie era. The clip was made by the Brownlee brothers (not the English triathletes). It was nominated for video of the year in the 2007 Juice TV awards. The song is taken from second Veils album Nux Vomica.