Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

Actor Kevin Smith could do it all; from brooding like Brando in a Tennessee Williams play, through Xena, to the gentle romantic lead of Double Booking, and self-parody in Love Mussel. Collected here are selections from a career cut short (he died in a 2002 film-set accident). Plus tributes from James Griffin, Michael Hurst, Geoffrey Dolan and Simon Prast. 

Combining sketches, pranks and parodies, Jono and Ben at Ten quickly gained popularity after it hit the airwaves in 2012. Critics praised the Jono Pryor (The Jono Project) and Ben Boyce (Pulp Sport) hosted series as one of the top shows that year. In this first episode, Pryor and Boyce hold their own Olympic Games, prank clothing store customers and get child versions of themselves to ask celebrities the hard questions. Meanwhile, comedian Guy Williams sings goodbye to rugby player Sonny Bill Williams at a press conference. The TV3 series was renamed Jono and Ben in 2015. 

Screened on a TVNZ arts show, this documentary looks at how the strings were pulled on Peter Jackson's low-budget puppet movie Meet the Feebles. An old Wellington railway shed fizzes with energy and imagination as a team peppered with future Oscar-winners crafts the gleefully subversive Muppets parody. Jackson muses on his influences, processes and propensity for "savage humour" in a fascinating interview. Included is footage of his childhood films — war movies and stop motion animation made with his first 8mm camera. Richard King writes about Meet the Feebles here. 

In 2012 television pranksters and funny boys Jono Pryor and Ben Boyce remixed the best elements of their popular shows Pulp Sport and The Jono Project, to concoct Jono and Ben at Ten. Three's satirical news and entertainment series ran for seven seasons. Comedians Guy Williams, Rose Matafeo and Laura Daniel also featured. The series began life on a Friday night at 10pm, before moving to a Thursday 7:30pm slot in 2015 (when the title was shortened to Jono and Ben). Despite a fan petition to 'uncancel', the last episode aired on 15 November 2018.

A TV network hires actor Kevin Smith to front a documentary about a town divided by an unusual discovery. Gooey Duck — a shellfish with reputed aphrodisiac qualities — has appeared off Ureroa. The quota is owned by a local couple but the rest of the town, big business, the government and the local iwi all have their own ideas. Smith's involvement gets complicated when he innocently consumes the mollusk while watching Prime Minister Jenny Shipley on TV. Writer Stephen Sinclair satiries television, celebrity, gender, politicis, small town New Zealand and penises.

Two decades before the animals of Black Sheep run amok, comes this Sunday night horror about a couple trapped in the countryside as the sheep start getting restless. In between encounters with a cheerful butcher and a man of God, we learn that New Zealand has undergone revolution: anyone who farms or harms animals is now branded a criminal. Directed by Costa Botes; scripted by poet and lawyer Piers Davies, who co-wrote Skin Deep (plus cult movie The Cars that Ate Paris, with acclaimed Australian director Peter Weir).