This Lookout special follows colourful property tycoon Bob Jones hustling on the 1984 campaign trail, and talking up his newly-formed New Zealand Party. The outspoken advocate for free market liberalisation drew crowds at halls across New Zealand. The Rocky theme music shamelessly plays as boxing fan Jones approaches the rostrum. The party was ultimately short-lived and won no seats, but achieved its goal of denying National a third term by splitting the vote. The documentary includes scenes of the libertarian attempting to dictate how television media filmed him.