This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
NZ On Screen's Car Collection is loaded with vehicles of every make and vintage, as a line-up of legendary Kiwis get behind the wheel — some acting the part. The talent includes Bruce McLaren, Scott Dixon, Bruno Lawrence, a clever canine, and a great many bent fenders. Onetime car show host Danny Mulheron tells tales, and picks out some personal favourites here.
Long before Ghost Chips, even before "don't use your back like a crane", life in Godzone was fraught with hazards. This collection shows public safety awareness films spanning from the 50s to the 70s. If there's kitsch enjoyment to be had in the looking back (chimps on bikes?!) the lessons remain timeless. Remember: It's better to be safe than sorry.
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
The widescreen vistas of the Mackenzie Country provide the backdrop for this short documentary looking at the challenges and joys of being a traffic management worker. In the tradition of Heartland, the film delivers a warm-hearted combo of character and scenery, as veteran stop/go man Bernie muses on perks: “It’d be nice if someone gave me a winning Lotto ticket, but a Chupa Chup’s not too bad.” Directed by Greg Jennings, Stop/Go was part of Loading Docs: a series of low budget three-minute films made for online release.
Summertime daylight saving was reintroduced in New Zealand on a trial basis in 1974, for the first time since 1941. In this NZBC clip newsreader Bill Toft announces that clocks will be put forward one hour on 3 November. Despite concerns — dairy farmers fretting about having to rise in the dark all year; worries about effects on young body clocks, chooks' egg-laying and carpet fade — the change became permanent in 1975. Citing benefits to recreation and tourism, the Government has since extended the daylight saving period twice, lastly in 2007.
This isn't an apartheid manual or minimalist design code, but a 1952 road safety film from the National Film Unit. The film follows 'Mrs White' and 'Mrs Black' leaving their respective homes (on foot) for a bridge evening. Mrs White wears visible clothing and faces the traffic (would a modern colour remake see a Mrs Fluoro?). Mrs Black dresses eponymously and walks with her back to the traffic. Predictable results ensue. Modern viewers who associate such character names with Reservoir Dogs will not be disappointed by the suspenseful denouement.
This NFU public safety film takes a jaunty approach to a serious subject as it shows road crossing dangers via bad examples. Mis-steps include walking off the footpath carelessly, crossing the road at oblique angles, 'dithering', and over-confidence. The humour may be physical and the narration pun-filled, but the lessons remain relevant, as pedestrian accidents on Wellington's and Auckland's 21st Century city bus lanes attest. Despite the big question promise of the title there is no Socratic dialogue about crossing the road or any consideration of chickens.
Long before “country people die on country roads” came this 1951 road safety film targeting rural audiences — specifically children between five and 12. Compared with the carnage of 21st Century road safety campaigns, In the Country is quaint: a traffic safety instructor tests a class to see what lessons that they’ve remembered, and the kids then demonstrate safe crossing, so they can get home in one piece to feed Chalky the horse his carrot. It was filmed at and around Te Marua School near Upper Hutt, and helmed by pioneering National Film Unit director Kathleen O’Brien.