This 2011 anti-drink driving ad campaign became a Kiwi pop cultural phenomenon, spawning countless parodies, memes, t-shirts and over a million YouTube views; phrases from the ad entered the vernacular (“you know I can’t grab your ghost chips”). Eschewing the usual shock and horror tactics, the Clemenger BBDO campaign for the NZ Transport Agency was targeted at young male Māori drivers, and used humour to get the message across that it was choice to stop a mate from driving drunk. Directed by Steve Ayson, it won a prestigious D&AD Yellow Pencil award in 2012.
This short film from 1955 offers a comprehensive look at how knowledge of bushcraft can make safer "our green heritage of the high hills and bush”. Following a tramping party, the narration takes a straightforward approach to the subject, detailing skills like packing, river crossing, route finding, fire lighting, and building a bivvy. Some tips are timeless: “There’s no point in going like a bull at a gate” through supplejack, while others are of their era: pipe-smoking, barley sugar, and logs for tent poles. The film was part of a National Film Unit educational series on mountain safety.
This isn't an apartheid manual or minimalist design code, but a 1952 road safety film from the National Film Unit. The film follows 'Mrs White' and 'Mrs Black' leaving their respective homes (on foot) for a bridge evening. Mrs White wears visible clothing and faces the traffic (would a modern colour remake see a Mrs Fluoro?). Mrs Black dresses eponymously and walks with her back to the traffic. Predictable results ensue. Modern viewers who associate such character names with Reservoir Dogs will not be disappointed by the suspenseful denouement.
NZ On Screen's Car Collection is loaded with vehicles of every make and vintage, as a line-up of legendary Kiwis get behind the wheel — some acting the part. The talent includes Bruce McLaren, Scott Dixon, Bruno Lawrence, a clever canine, and a great many bent fenders. Onetime car show host Danny Mulheron tells tales, and picks out some personal favourites here.
Long before Ghost Chips, even before "don't use your back like a crane", life in Godzone was fraught with hazards. This collection shows public safety awareness films spanning from the 50s to the 70s. If there's kitsch enjoyment to be had in the looking back (chimps on bikes?!) the lessons remain timeless. Remember: It's better to be safe than sorry.
Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.
This collection celebrates women and feminism in New Zealand — the first country in the world to give all women the vote. We shine the light on a line of female achievers: suffrage pioneers, educators, unionists, politicians, writers, musicians, mothers and feminist warriors — from Kate Sheppard to Sonja Davies to Shona Laing. In her backgrounder, TV veteran and journalism tutor Allison Webber writes how the collection helps us understand and honour our past, asks why feminism gets a bad rap, and considers the challenges faced by feminism in connecting past and present.
Taken from an unflinching anti-drink driving road safety campaign, this 1982 ad was made for the Ministry of Transport by Kiwi ad company Silverscreen. The concept was inspired by controversially imagined scenes in Oscar-winning 1979 Vietnam movie The Deer Hunter, in which US soldiers are forced to play Russian roulette by their Vietcong captors. The idea of equating the risks of drunk driving with Russian roulette has been repeated many times since, including campaigns by advertising agencies in Thailand and Italy.
Long before “country people die on country roads” came this 1951 road safety film targeting rural audiences — specifically children between five and 12. Compared with the carnage of 21st Century road safety campaigns, In the Country is quaint: a traffic safety instructor tests a class to see what lessons that they’ve remembered, and the kids then demonstrate safe crossing, so they can get home in one piece to feed Chalky the horse his carrot. It was filmed at and around Te Marua School near Upper Hutt, and helmed by pioneering National Film Unit director Kathleen O’Brien.
In colonial times drowning was so rife it was known as 'the New Zealand death'. This jaunty 1951 educational film is an effort to rid our lakes, rivers and seas of the unfortunate tag through cunning reverse psychology, as swimmers, fishermen and skylarking lads learn "how to drown". It eschews the confrontational realism of many a later PSA for the light-hearted approach: mixing lessons on water safety with silent film-style tomfoolery, gallows humour and the odd bit of sexual innuendo. Features footage of surf lifesavers using the now-archaic rope and reel.