Mai FM - It's Cool to Kōrero

If they hear that Māori can be funky too and that you don't have to be an old koro with grey hair and a tokotoko to speak Māori, that you can be a smooth young brother that looks like myself ...

– Te Hamua Nikora on getting young Māori into te reo

Mai FM quickly became the station of choice for huge chunks of the Auckland youth market. For Ngāti Whātua iwi of Auckland, who were behind the venture, [Mai FM] proved that it was possible to be commercial yet retain cultural integrity and a sense of Māoriness about the way business was done.

– Tainui Stephens, introducing the documentary

My job is to sell commercials, because without commercials we don’t have a radio station.

– Mai FM breakfast DJ Robert Rakete

The major achievement was taking Māori and making it hip ... was taking Māori and telling people that It's OK to be brown.

– Then Mai FM national sales manager Toni Urlich