These two adverts for McDonald's Kiwiburger reflect huge societal changes within Aotearoa, as well as the enduring charm of composer Murray Grindlay's original jingle. The 1995 ad is a feast of graphics celebrating traditional and quirky Kiwi icons and tastes — including the All Blacks, Buzzy Bees, and sheep dogs, set to Grindlay's inventive, rhyming roll call. Performers Anika Moa and Troy Kingi stick to Grindlay's composition, but break out the ukuleles, backed up by a multicultural choir including singer Tami Neilson. The lyrics are also given an overhaul, with flat whites, umu feeds, tattoos and kauri trees.
...'cause we love All Blacks, thermal daks, egg and cheese, walking tracks, beef patties, marching girls, tomato, lettuce, paua shells....– Lyrics from Murray Grindlay's original 1995 Kiwiburger jingle