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Red Blooded - Lion Red Commercial (Full Length) – 1993 Promotional

Red Blooded - Lion Red

Commercial (Full Length) – 1993 Promotional

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This boisterous Geoff Dixon-directed commercial dates from the time when craft beer was yet to make a big mark, and Lion Red was NZ's number one beer. Hyperactive in a flannel shirt, a pre-Hercules Michael Hurst takes the mic at a pub talent quest, and sings a war cry for Kiwi blokes against wimpy pretenders like champagne cocktails and Mexican beers. Local advertising veteran Roy Meares wrote the "anti-yuppie commercial" (he was also behind the long-running Speights 'Perfect Woman' campaign). The Murray Grindlay-composed song became a pub anthem.

That was what I call an anti-yuppie commercial.
– Advertising man Roy Meares discusses the ad in 1994 documentary Booze Culture