This boisterous Geoff Dixon-directed commercial dates from the time when craft beer was yet to make a big mark, and Lion Red was NZ's number one beer. Hyperactive in a flannel shirt, a pre-Hercules Michael Hurst takes the mic at a pub talent quest, and sings a war cry for Kiwi blokes against wimpy pretenders like champagne cocktails and Mexican beers. Local advertising veteran Roy Meares wrote the "anti-yuppie commercial" (he was also behind the long-running Speights 'Perfect Woman' campaign). The Murray Grindlay-composed song became a pub anthem.
That was what I call an anti-yuppie commercial.– Advertising man Roy Meares discusses the ad in 1994 documentary Booze Culture