The Making of Brother

[I was] trying to think how we refresh the hip hop video genre, which is pretty tired . . . I kind of thought what if they were floating through South Auckland, as if they were in a car but you couldn't see the car, and that being a visual metaphor to match the metaphor of the song.

– Music video director Chris Graham

Nobody gets paid, but it's a community, it's whānau . . ... Everyone pulled together to make an incredible music video, but also to get behind the message of what the boys are tryring to get out there

– Tanya Haitoua-Cathro on producing the music video

The song is about all the dramas, all the issues that play out in South Auckland today. Every family, everyone's witnessed it, everyone's been through it, but no one's talking about it. So we tried to make a song about these events that happen. 

– Smashproof's Tyree Tautogia on 'Brother'