The promo for F.R.E.S.H. ("Forever Rhyming Eternally Saving Hip hop") is set 'Somewhere in Canterbury' and sets off a breakneck clip: around 100 cuts in the first 60 seconds. The costuming, set changes and colour palette are dynamic; the nods to Scribe’s mainland hometown are many. How many times do you hear the director namechecked in a song? Not many. Chris Graham's sense of pace, timing and cheeky lightheartedness — there's even a coconuts-as-horse-hooves rhythm section — propel the hip hop crusader and his horsemen into the stratosphere.