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Synopsis

In November 1970 a New Zealand tourism fashion presentation designed for Australian audiences was shown at Auckland Museum and covered by This Day. It featured traditional Māori motifs combined with contemporary fashion - still a novelty then. They were the work of Ann Rupe, a Taumarunui designer, who had won the Coat and Suit section at New Zealand Fashion Showcase '69 at the age of 20. The Taniko motifs were painstakingly beaded or individually painted on to the garments rather than being screen-printed. Today Ann Rupe has her own bridal salon in Tauranga.

 

Credits (1)

 Mike Mohi

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 NZ Broadcasting Corporation

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Included in:

 NZ Fashion On Screen

Quotes

I commenced it three years ago when a lady approached me. She was going overseas promoting New Zealand...and she wanted her wardrobe to be of authentic Maori designs and I incorporated them into modern designs. But I don't think New Zealand was ready for it then. I was a little bit ahead of my time.