Her Hairagami Set

The Brunettes, Music Video, 2007

This award-winning puppetry/comic book creation follows a put upon heroine enduring jibes from the cool crowd about her hairstyle. She resolves to rectify her situation using a new 'Hairagami Set'. The video was created by duo Trophy Wife (Ian and Rebecca Hart), who later revealed that the Hairzilla monster was a late addition, after US record label Sub Pop felt uncomfortable with "school shooting imagery". The clip won Best Music Video at the 2008 Vodafone NZ Music Awards. Check out the true to life puppets of band members Jonathan Bree and Heather Mansfield.

Verona

Elemeno P, Music Video, 2003

This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.

Turn Out the City Lights

OdESSA, Music Video, 2007

Sally Tran's characteristic attention to detail, a kooky concept and delightful fairytale flavour shrewdly enrich the artist's track, while conscientiously keeping the entire production largely recyclable.   "There are four different sets in the video and we moved from one to the other in quick succession, shooting the whole thing in a few hours. Everything you see in the video is made of cardboard. Even the instruments (and our bow-ties!). The drums were particularly impressive." Matt Pender - Feb 09  

Humble Punk Rock

Grayson Gilmour, Music Video, 2010

This was created as part of the 2010 creative collaborations edition of the Orcon Great Blend. The fanciful clip is a suitable match for the moody minimalism of the track. Planned and shot in a day it achieves an eerily cohesive finish, belying the fact director Jesse Taylor Smith hadn’t heard the song prior to filming, and Gilmour was in the dark as to shooting plans. The ‘actors’ were crowd-sourced and harassed into hair and make-up; from there the footage was developed, the song was 'properly' recorded and all the pieces thrown into place – UFOs included.

Singing in My Soul

Fly My Pretties, Music Video, 2004

This black and white performance music video is taken from  debut album Live at Bats (2004), back when the plan was for the Fly My Pretties ensemble to be a one-off project. Written and sung by Age Pryor — with vocal help from Tessa Rain — the gentle folk song is enhanced by simple but effective shooting, and attentive use of split-screen editing. The track was recorded in Wellington's Bats Theatre.

For Today

Netherworld Dancing Toys, Music Video, 1985

Nick Sampson wrote Netherworld Dancing Toys' big hit 'For Today' during a summer spent working at a Taranaki freezing works. His love song has become a classic — aided in no small part by Annie Crummer's soaring vocal. The TVNZ video, directed by Radio With Pictures producer Brent Hansen, places the band in a studio (where Crummer sings with Kim Willoughby in a precursor to their time in When the Cat's Away) and on the Cook Strait ferry (where the shoot was nearly derailed when lunch in a Picton pub almost led to the band missing the return sailing).

We Built Our Own Oppressors

Die! Die! Die!, Music Video, 2010

In the best traditions of the Beatles, U2 and Head Like a Hole, Die! Die! Die! takes to a rooftop in New York for this video made by London-based director and editor Rohan Thomas. They sing of an urban nightmare of burning roads and bridges, places to avoid and not being able to return home – but the song's title takes full responsibility. The clip was the result of a guerilla shoot with a generator in 2009 that had them moved on from a series of prospective locations until they happened on an unguarded rooftop – to the surprise of nearby office workers.

So Free

The Rickshaws, Music Video, 2008

Clearly made by people with a love of old school Hollywood horror, So Free dredges up a classic monster squad which includes Dracula, 'Frankristein', The 'Wülf Man', and a creature born in a black lagoon— all hell bent on distressing the damsel (Arem Steel). With lovingly-detailed set-pieces and effects, the clip looks tremendous. And after underwater and night shoots in midwinter Wellington, it was fortunate to be supported by a dedicated cast and crew (including band members playing the various monsters).

Jesus I Was Evil

Darcy Clay, Music Video, 1997

This raw and rowdy video gives a fleeting insight into the all-too-short life of Darcy Clay. Recorded on a primitive four-track tape machine, 'Jesus I Was Evilwas a demented fusion of country and garage rock that, combined with Clay's fetching Evel Knievel-style onesies, heralded the arrival of an eccentric new voice. Darcy's school friend David Gunson agreed to shoot the video for a few hundred dollars and a bottle of whisky — editor Ian Bennett ended up getting the whisky. The wry humour and energy captured in the video stands as a fitting testament to his subject.

Coast Song

The Rabble, Music Video, 2007

The shoot required a diverse crowd of coasters (Hibiscus Coast) in order to portray the feeling of unity and multicultural inclusiveness the band were after.   "The idea of us playing in a community hall was to give it that inclusive feel, rather than a clichêd scrappy street punk vibe. We wanted our audience to know that we're more than that. At one stage I had to hold up a big sheet with lyrics on it, pointing out the words for the crowd as we went along."Chaz from The Rabble - Feb 09