Humble Punk Rock

Grayson Gilmour, Music Video, 2010

This was created as part of the 2010 creative collaborations edition of the Orcon Great Blend. The fanciful clip is a suitable match for the moody minimalism of the track. Planned and shot in a day it achieves an eerily cohesive finish, belying the fact director Jesse Taylor Smith hadn’t heard the song prior to filming, and Gilmour was in the dark as to shooting plans. The ‘actors’ were crowd-sourced and harassed into hair and make-up; from there the footage was developed, the song was 'properly' recorded and all the pieces thrown into place – UFOs included.

Turn Out the City Lights

OdESSA, Music Video, 2007

Sally Tran's characteristic attention to detail, a kooky concept and delightful fairytale flavour shrewdly enrich the artist's track, while conscientiously keeping the entire production largely recyclable.   "There are four different sets in the video and we moved from one to the other in quick succession, shooting the whole thing in a few hours. Everything you see in the video is made of cardboard. Even the instruments (and our bow-ties!). The drums were particularly impressive." Matt Pender - Feb 09  

Verona

Elemeno P, Music Video, 2003

This Elemeno P video sees the band performing inside a storage freezer in an ice cream factory. "There was no legitimate reason for shooting in a freezer," recalls director Greg Page ('Exit to the City', 'Super Gyration'). "I just enjoy torturing the bands I work with." The location was secured through Flying Fish Executive Producer James Moore, whose family owned an icecream factory in Otara. Page recalls the challenges of filming in below freezing temperatures here.

Singing in My Soul

Fly My Pretties, Music Video, 2004

This black and white performance music video is taken from  debut album Live at Bats (2004), back when the plan was for the Fly My Pretties ensemble to be a one-off project. Written and sung by Age Pryor — with vocal help from Tessa Rain — the gentle folk song is enhanced by simple but effective shooting, and attentive use of split-screen editing. The track was recorded in Wellington's Bats Theatre.

Her Hairagami Set

The Brunettes, Music Video, 2007

This award-winning puppetry/comic book creation follows a put upon heroine enduring jibes from the cool crowd about her hairstyle. She resolves to rectify her situation using a new 'Hairagami Set'. The video was created by duo Trophy Wife (Ian and Rebecca Hart), who later revealed that the Hairzilla monster was a late addition, after US record label Sub Pop felt uncomfortable with "school shooting imagery". The clip won Best Music Video at the 2008 Vodafone NZ Music Awards. Check out the true to life puppets of band members Jonathan Bree and Heather Mansfield.

We Built Our Own Oppressors

Die! Die! Die!, Music Video, 2010

In the best traditions of the Beatles, U2 and Head Like a Hole, Die! Die! Die! takes to a rooftop in New York for this video made by London-based director and editor Rohan Thomas. They sing of an urban nightmare of burning roads and bridges, places to avoid and not being able to return home – but the song's title takes full responsibility. The clip was the result of a guerilla shoot with a generator in 2009 that had them moved on from a series of prospective locations until they happened on an unguarded rooftop – to the surprise of nearby office workers.

Made Up in Blue

The Bats , Music Video, 1986

A simple performance-based video for this perfect south seas pop song. Craft-work decorates the frames, and the flickering moody street scenes look genuinely artful but were apparently caused by a camera jam in the clockwork Bolex used to shoot the clip. The video was filmed in London and edited at TVNZ Christchurch.

I Feel Love

Fan Club, Music Video, 1989

"Hey you, you’ve got the moves … I can’t refuse!" Aishah and the Fan Club scored a run of pop hits in New Zealand and Malaysia in the late 80s with songs like 'Sensation' and this single (which peaked at No.8 in the charts). This bold studio-set video, directed by Paul Middleditch, won Best Music Video at the 1989 New Zealand Music Awards. With paint splashes, leather jackets, shades, silhouetted choreography, Dr Martens, and slick camera moves and editing, it’s an unmistakably 80s video, coupling the crisp pop beats with a fashion shoot or dance floor vibe.

Tangaroa

Tiki Taane, Music Video, 2007

Muscular and intense, this challenging (and presumably autobiographical) short film boldly brings to life an epiphany, and the impetus to rebuild following dark personal struggle.   "Tangaroa has opened and revealed so many emotions, so many stories, so many images for me that I had to shoot a video for this powerful piece of music. It has become a catalyst for change within my life. A tool to help unlock and understand the past, present and future." Tiki Taane - April 09

Light Surrounding You

Evermore, Music Video, 2007

Made with the contents of many secondhand stores, the video for Evermore's 'Light Surrounding You' makes apt use of its title — the band performs in a ring of lights out in the New South Wales desert. The exact location, Lake George, had been dry for several years at the time of the shoot, although it was later submerged. The video stars Australian actor Emily Browning (Sleeping Beauty), who follows a trail of antique lights out to Evermore’s circle in the desert. The second single off 2006 album Real Life, the song achieved platinum sales in Australia, where it reached number one.