One Fell Swoop offers more DIY ingenuity from the man who has made an art form out of simplicity: a hand hypnotically moves back and forth, revealing a new notepaper lyric with each motion. The result makes for a surprisingly mesmerising video, with interludes of Knox singing in front of a chaotically shifting background seeming startling by comparison. Some neat visual effects near the end leave Knox’s face disappearing into the background, a noticeable leap from the rest of the clip’s lo-fi sensibilities. Knox directed the video with then partner Barbara Ward.
Half a decade before the electronic beats of Oceania, Hinewehi Mohi's debut single is a gentler, more soulful affair — with the constantly moving close-ups of director Niki Caro's video underlining the song’s heartfelt simplicity. Co-written with Doctor Hone Kaa and Ardijah founding member Jay Dee, the song pushes the importance of rising above adversity, and having the courage to evolve as a people and a nation. The latter would be challenged seven years later by another te reo performance from Mohi — of the national anthem at a rugby test match.
This infectious song about the heartache of love took Jordan Luck roughly five minutes to write in an east London squat. It was the band's first release after a brief name change to Amplifier, then a shortening to The Exponents. Despite its unlikely origins and subject matter, the song has become an enduring Kiiwi sports stadium sing-along — rivalling Dave Dobbyn's 'Loyal' for unofficial national anthem status. The song's simplicity is matched by director Kerry Brown's video, which allows the band to do what they do best, in scenic spots including Waiotapu hot springs.
When Bic Runga broke out in 1996, 'Drive' was the lead single from her hit album of the same name. Opting to stay with the simplicity of her original demo clearly paid off: the song earned then 20-year-old Runga the 1996 APRA Silver Scroll Songwriting Award. Director Justin Pemberton wisely creates a video that matches the song. Alternating black and white with colour provides a moody feel without drawing attention to itself, leaving Runga to deliver a delicate performance on a song that would have a major impact on her career.