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Why Does Love Do this to Me? The Exponents / The Dance Exponents, Music Video – 1991

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This infectious song about the heartache of love took Jordan Luck roughly five minutes to write, in an east London squat. It was the band's first release in their new career after a brief name change to Ampllfier, then a shortening to The Exponents. Despite its unlikely origins and subject matter, it has become an enduring NZ sports stadium sing-along (rivalling Dave Dobbyn's 'Loyal' for unofficial national anthem status). The song's simplicity is matched by director Kerry Brown's video, which allows the band to do what they do best, in scenic spots including Waiotapu hot springs.