In the tradition of novelty songs, ‘Culture?’ was catchy to the point of contagion. Fuelled by carnival keyboards, it was The Knobz response to Prime Minister Rob Muldoon’s refusal to lift a 40% sales tax on recorded music (originally instituted by Labour in 1975), and Muldoon's typically blunt verdict on the cultural merits of pop music (“horrible”). The giddy, hyperactive video comes complete with Muldoon impersonator (Danny Faye), and casts the band as the song’s 'Beehive Boys'. In the backgrounder, Mike Alexander writes about his time as the band's manager.
From the time-honoured music video making tradition of "throw a party, add a horse costume and film the results" comes a frenetic clip directed by Andrew Moore. Love's Ugly Children were at their belligerent best on this song from their second album. Drummer Jason Young was the waylaid missionary; and guitarist Simon McLaren got to talk to a horse on the phone and display hitherto-unseen break-dancing skills. The carpet of their flat came off second best in an encounter with some red body paint. Extra marks for the cheese and pineapple hedgehog.
On this song from her debut EP, bilingual Wellington singer/songwriter Ria Hall marries her respect for tradition and her use of te reo and kapa haka to the very contemporary beats of producer Riki Gooch (Eru Dangerspiel, Trinity Roots). This mix of old and new is echoed in director Jessica Sanderson's video. It casts Hall as four characters drawn from mythology to ward off the evil of Babylon and is set against a strikingly modern dreamscape of video effects, imagery and lighting. It won Best Video by a Māori Artist at the 2012 Māori Music Awards.
In the best traditions of the Beatles, U2 and Head Like a Hole, Die! Die! Die! takes to a rooftop in New York for this video made by London-based director and editor Rohan Thomas. They sing of an urban nightmare of burning roads and bridges, places to avoid and not being able to return home – but the song's title takes full responsibility. The clip was the result of a guerilla shoot with a generator in 2009 that had them moved on from a series of prospective locations until they happened on an unguarded rooftop – to the surprise of nearby office workers.
Headless Chickens were a rogue electronic act on the traditionally guitar-dominated Flying Nun label, so it makes sense that this Chickens video would be equally outlandish. Inspired by both the Mexican Day of the Dead and Eastern European circus traditions, it has the band dressed as gypsies, beckoning us towards the chaotic carnival which they inhabit. Accompanying vocalist Fiona McDonald are a brigade of performers, including knife throwers and stilt walkers, only adding to the surreal feel.
Band in the forest rock conventions rule, in this music promo from British video director Gina Birch (of post-punk outfit The Raincoats). Band parks their tour van in the forest; band gets out instruments, and plays song in and around (and on top of) van, and on nearby tree stumps; band clowns around and runs through the trees. It's all good natural fun, in the Flying Nun tradition of simple but effective music videos.