A series of farming mishaps each provoke the laconic comment — “bugger”. That was the formula behind one of New Zealand’s most iconic advertisements. Made by Saatchi and Saatchi to follow up the beloved Barry Crump/Lloyd Scott Toyota ads, and directed by Tony Williams, it attracted 120 complaints to the Advertising Standards Authority (who ruled that “bugger” was unlikely to cause serious offence). The shock value of that word, the role of Hercules the dog, and the performance of the hapless farmer (in the tradition of Fred Dagg and Footrot), made for Kiwi pop culture magic.

Toyota launched its classic Welcome to Our World campaign in late 1989, to support the company's sponsorship of the upcoming Commonwealth Games and the Sesqui 1990 festival. This version was put together for the 1995 America’s Cup and Rugby World Cup. But there is minimum product placement in the heart-warming montage of Aotearoa landscapes and people, set to country singer John Grenell’s baritone take on the Jim Reeves song. The Geoff Dixon-directed campaign ran for a decade; the song topped the Kiwi charts when it was released in early 1990.

Arguably one of New Zealand's most beloved advertising campaigns, the Crumpy and Scotty adverts combined an iconic Kiwi author, odd couple comedy, and off road driving. They also deftly sent up two cliches: the unruffled country guy — in the shape of Good Keen Man Barry Crump — and the wimp from the city (played by Lloyd Scott). The first ad sees Scotty trying to sell the brilliance of the Hilux four-wheel drive, while Crumpy takes a backroads short cut. The follow-up spot sees Scotty taking extra precautions. The Crumpy and Scotty ads continued for 12 more years. 

Great adverts are strange things: mini works of magic, with the power to make viewers smile, cry, and even buy. Kiwi directors have shown such a knack for making them, they've been invited to do so across the globe. But this collection is about local favourites; dogs on skateboards, choc bar robberies, ghost chips. NZ On Screen's Irene Gardiner backgrounds the top 10 here.

This collection rounds up almost every music video for a number one hit by a Kiwi artist; everything from ballads to hip hop to glam rock. Press on the images below to find the hits for each decade  — plus try this backgrounder by Michael Higgins, whose high speed history of local hits touches on the sometimes questionable ways past charts were created.  

Month by month, this collection offers up NZ On Screen's most viewed clips for 2016. Alongside legendary adverts, the clips collection features talents lost to us over the year, from Ray Columbus to Martin Crowe and Bowie (via Flight of the Conchords). In this backgrounder, NZ On Screen Content Director Kathryn Quirk guides us through the list.    

TV One gave Aotearoa the chance to show it’s ‘got talent’ via two top-rating series of the UK-spawned format. This excerpt from the final of the 2013 season is the opening segment, where the last of the finalists are found, and host Tamati Coffey introduces the  judges: model/actor Rachel Hunter, musician Jason Kerrison and international guest, choreographer Cris Judd (J.Lo's ex). The performers, ranging from a hip hop dance crew to an opera singer, compete for a Toyota RAV4 and $100,000 cash. The eventual winner was Renee Maurice from Wellington.

This documentary uses archive footage and interviews to tell the story of motor-racing legends Bruce McLaren, Denny Hulme, and Chris Amon. The trio topped podiums in the sport's 'golden age' — one of those eras when unlikely Kiwi talent managed to dominate a truly global sport. The Team McLaren racing team that four times Grand Prix winner Bruce McLaren founded in 1966, has been the most successful in Formula One. That same year McLaren and Amon teamed up to win the 24 Hours of Le Mans, and in 1967 Hulme was Formula One world champion. 

Barry Crump's iconic deer hunting yarn A Good Keen Man captured Kiwi imaginations. Published in 1960, it quickly sold 300,000 copies, and with Crump cast as an "ironic, laconic sort of super-bushman", made him a legendary literary figure. This excerpt from the award-winning documentary looks at Crump's upbringing and early success as a writer. The full 72-minute documentary covers everything from his fractured family relationships, violence, a life-changing incident on a bush camp, and discovering religion, to the ads for Toyota that reignited Crump's profile in the 80s.

This Kiwi version of the Got Talent franchise scoured Aotearoa "on a mission to find a star". Topping the weekly TV ratings, the TV One series was hosted by weatherman Tamati Coffey, with Rachel Hunter, musician Jason Kerrison (Opshop) and UB40 frontman Ali Campbell as the judges. In this opening excerpt of the 2012 final, the last two contestants are chosen: people’s choice Dudley Fairbrass, and judge’s choice Logan Walker. They join 10 other finalists — including eventual winner, 15-year-old Clara van Wel from Blenheim — to compete for $100,000 and a Toyota Corolla.