Tony Williams' directing career spans more than five decades. At John O’Shea's company Pacific Films Williams shot two features, and directed many documentaries. In the 1970s he directed his first movie Solo, and a series of documentaries including Getting Together, Take Three Passions, Rally, and Lost in the Garden of the World. Williams has directed some of New Zealand's most iconic TV commercials including the Great Crunchie Train Robbery, Dear John, Spot and the infamous Bugger commercials.

In this ScreenTalk interview, Williams talks about:

• Working for Pacific Films in the early days
• Learning to be a cinematographer on the film Runaway
• Technical nightmares with his first feature as director Solo
• The real story behind the memorable Crunchie ad
• Borrowing items to set dress the Dear John commercial for BASF
• Finding the furry star of the Spot Telecom commercials
• How a car commercial changed the nation's vocabulary
• Being proud of commercials that have won the public's heart