Shot in sepia tones with barely a level camera angle on offer, the video for 3 The Hard Way’s single has classic hip hop video written all over it. A cruise around Auckland in the back of a convertible culminates in a guest verse from Bobbylon of Hallelujah Picassos. Back at home, a rugby-loving audience assembles for the song’s second half. The unforgettable hook is inspired by 10cc hit 'Dreadlock Holiday', which proved lucrative for the English band when there were issues around clearing the rights. This was one of the earliest NZ On Air-funded videos for a song that reached number one.
“Unlike Siamese twins who are joined at the hip, we’re joined at the hip-hop…” This 1992 single was the opening track from MC OJ and Rhythm Slave’s What Can We Say? album, released on Murray Cammick’s Southside Records. The duo rap that “we won’t stop until we get enough”, and the hyperactive black and white video captures the youthful energy of the then teenage pair. There’s Converse trainers, turntables, breakdancing, a sinuous silhouette, a ballerina, a hip hop wedding, a massive pillow fight — and some giant trousers that MC and OJ jointly inhabit.
This collection rounds up almost every music video for a number one hit by a Kiwi artist; everything from ballads to hip hop to glam rock. Press on the images below to find the hits for each decade — plus try this backgrounder by Michael Higgins, whose high speed history of local hits touches on the sometimes questionable ways past charts were created.
This NZ Music Month collection showcases NZ music television, spun from a playlist of classic documentaries and beloved music shows. From Split Enz to the NZSO, Heavenly Pop Hits to Hip Hop New Zealand, whether you count the beat or roll like this, there’s something here for all ears (and eyes). Plus music writer Chris Bourke gets Ready to Roll with this pop history primer.
Auckland Museum's Volume exhibition told the story of Kiwi pop music. It's time to turn the speakers up to 11, for NZ On Screen's biggest collection yet. Turning Up the Volume showcases NZ music and musicians. Drill down into playlists of favourite artists and topics (look for the orange labels). Plus NZOS Content Director Kathryn Quirk on NZ music on screen.
"E tu stand proud, kia kaha say it loud", Dean Hapeta's lyrics typify the socio-political messages in NZ's early rap music. The four elements of hip hop: breakdancing, graffiti, DJ-ing and rap are examined through interviews with key players in the hip hop scene (including King Kapisi, Che Fu, Upper Hutt Posse). A recurring theme in the Sima Urale-directed documentary is that local hip hop artists are less interested in the "girls, booze and bling" school of hip hop, and more interested in using their art to make a political statement.
Scribe's first single ‘Stand Up’ conquered the charts, paired as a double A-side with soon to be signature tune ‘Not Many’. But where ‘Not Many’ is a statement of personal intent, ‘Stand Up’ flies the flag for Kiwi hip hop: the video features many of the fellow musicians namechecked in the song. Shot in a basement below Auckland's Real Groovy Records in black and white (except for the ‘Not Many’ sections), Chris Graham's NZ Music Award-winning video offers an energetic, confrontational performance from Scribe, who took another five NZ Music Awards in the same year.
It had to be a big ask getting all seven members of Supergroove in one shot and looking good for this video, but the result trips along with pace, great upside down special effects, and some bonus goldfish. Shot in one epic, 18 hour session, Can't Get Enough was one of the earliest Supergroove videos directed by bassist Joe Lonie, who went on to helm 50+ clips for everyone from King Kapisi to Goodshirt. In 1995 'Can't Get Enough' was the first of a trio of Supergroove videos to take away the supreme award for Best New Zealand Music Video of the year.
The award-winning promo for King Kapisi's debut single is a family affair: bookended by shots of his two-year-old son, directed by his sister Sima and produced by another sister, Makerita. The song is a plea to his Samoan people to remember their pre-colonial past: “feed your kids not the church”. Filmed underwater at Wellington’s Kilbirnie Aquatic Centre, the video has islander Kapisi swimming through a sea of lava-lava. Made before Kapisi signed a record contract, the video won gongs at 1997’s BFM, Mai Time, and Flying Fish awards and a 2004 NZ On Air 1000 Music Video Celebration nod.
Upper Hutt Posse were the first group to release a hip hop record in New Zealand, with their politically charged breakthrough 1988 single 'E Tu'. On this single from 1992, they make something of a return to their reggae roots. By now the group had expanded from the original four-piece, and included Teremoana Rapley — also part of Moana and the Moahunters — on additional vocals. The song would later appear on the soundtrack of Once Were Warriors, with Posse members Dean and Matt Hapeta (aka D-Word and MC Wiya) making cameo appearances in the film.